कोशी की जीवन रेखा — मानसी सहरसा रेलखंड - Prabhat Sharan

On one hand cash strapped IRlys give a big jolt to middle class Indians by increasing fare drastically through dynamic fares and declares that they have successfully collected Rs. 1.65 Crores extra from its passengers in just 2 days and further declares that the demand for even the costlier tickets is more than the supply.
And at the same breath, it plans to give concessions to paxs. through loyalty programmes!! Loyalty programs are marketing strategies to sell the product when supply is more than demand. i.e. when all the products/services generated by a company are not sold out. The discounts given through loyalty program are targeted to wean away some customers from the competitors so that its unsold products...
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are sold out.
Keeping in view the higher demand and lower supply of berts/seats in trains, why cash strapped I.Rlys would like to loose much needed revenue through the loyalty programme is hard to understand?
Is “Loyalty programme” at this juncture by monopolistic IRlys, a “Marketing Strategy” or a “Damage Control Exercise”??