NEW DELHI: Indian Railways is working on a plan to increase annual sales of Rail Neer, the national transporter’s packaged drinking water brand, to Rs 600...
'Rail Neer' can be branded and popularised... but I didnot like 1] the shape of current bottle (OLD BOTTLE SHAPE AND PLASTIC WAS GOOD) and 2] color change in label (OTHER THAN BLUE) currently mixing social message of child helpline in white color ...
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