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Aug 12 (08:05) How British used Indian Railways, free cups, and targeted women to make Indians tea drinkers (
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News Entry# 461692  Blog Entry# 5039672   
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In ‘Taste of Time’, Mohona Kanjilal writes that tea wasn’t widely drunk in India before the British came. Then the Opium Wars with China happened.

Today, thanks to the British, India is the largest tea-producing country in the world after China. The British not only introduced tea plantations in Assam and Darjeeling but also initiated tea production in other regions in the northeast, north and south of India.

The growing British consumption of Indian tea encouraged constant expansion in the industry. The number of plantations increased. By 1888, the export of tea from Assam, Darjeeling and other mountain regions to Britain surpassed that of China. Arup K. Chatterjee writes, ‘By 1888, Indian tea exports into Britain were over 86 million pounds, exceeding China’s 80 million pounds.’ Author Erika Rappaport mentions in her book, A Thirst for Empire: How Tea Shaped the Modern World (2017) that the virtues of Indian tea were extolled in Victorian London to highlight China’s backwardness and deceit. Large volumes of adulterated Chinese tea were seized by the Customs and thrown into the Thames. In contrast, Indian teas were advertised to be more wholesome and aromatic than Chinese teas. They were declared to be purer, stronger, cheaper and better in every respect. The Darjeeling and Assam varieties were packed in ostentatious wooden boxes and sold by tea stores in London.

Back in India, the British government’s decision to introduce tea to the Indian consumer came much later. Philip Lutgendorf, in his essay ‘Making tea in India: Chai, capitalism, culture’, for the academic journal Thesis Eleven: Critical Theory and Historical Sociology, 113(1): 11–31, (December 2012) writes,

The tea[…] was intended solely for export to the West, though it passed through the port and (after 1861) the auction market of Calcutta, where a tiny fraction of the native population—principally the Anglophile bhadralok elite as well as ‘office babus’ employed by British firms— began to partake of the foreign beverage, produced by steeping in china pots and usually supplemented by hot milk (considered essential to reduce the ‘bite’ of the strong-liquoring Assam leaves) and sugar. (p. 13)

However, the fluctuating auction prices at London and the inherent difficulties of long-distance transport would occasionally make the planters and officials of the British East India Company muse over the possibility of a domestic market for the product. In 1901, Viceroy Curzon commissioned an experiment to introduce tea to Indians in select areas. But, despite modest success, the effort was abandoned in 1904. The Indian Tea Association, founded in 1881, mentioned in its annual report that despite three years of effort, the results were not good enough to indicate a promising market in India. An already well-established cultural preference for other traditional beverages like sharbats made the general public baulk at the prospect of trying it out.

Also read: The British loved their meat, but some were fascinated by Hindu-Brahminical vegetarianism

Lutgendorf further mentions, ‘Advertising during the first three decades of the twentieth century […] was largely aimed at resident Britishers and the Anglophone elite who aspired to their lifestyle. It celebrated tea as a natural product of a colonized and “tamed” jungle, raised in geometrically arrayed and manicured “gardens” and picked by dark-skinned, subaltern women, who offered it at a gleaming white table to equally white consumers […]’ (pp. 13–14). As long as the financial returns from the exports were profitable, there was little inducement to pursue a domestic market that would inevitably yield a lower return.

Viceroy Curzon introduced the Tea Cess Bill in 1903 to tax the Indian tea trade, raise a fund and promote marketing. The Tea Cess Committee made sporadic and small-scale attempts in select public venues to promote tea. The first and most important place where these experiments were conducted was the Indian Railways. Not only were free cups of prepared tea distributed to the public at the Howrah railway station in Calcutta, but paper packets of tea (of such quality that would not find favour at auctions) were sold to them for one pice (a monetary unit of very low denomination in British India). The British method of brewing tea—by pouring boiled water onto the tea leaves in a china teapot, straining the liquid into a teacup after it had brewed, and adding some milk and sugar to it—was also demonstrated to the public in the tea stalls set up at the railway station at Howrah. Despite these efforts, by 1930, only a small fraction of the Indian population had developed an affinity for tea and more than 90 per cent of the crop continued to be exported.

It was only with the onset of the Great Depression, which began in 1929, that the domestic market suddenly began to seem more appealing. International tea prices dropped sharply in the early 1930s. By 1935, planters were faced with the problem of unsold, surplus tea of more than a hundred million pounds. Around this time, the Tea Cess Committee was reorganized as the Indian Tea Market Expansion Board, a precursor to the present Tea Board of India. Armed with an expanded budget, it embarked upon the largest and most aggressive marketing campaign in the history of the Indian tea industry. Lutgendorf, detailing the campaign, writes, ‘[…] “tea propagandists” were now dispatched in the hundreds, sometimes in motorized “tea vans”, equipped to dispense millions of cups of free tea and comparable numbers of “pice packets”, and to display colourful, vernacular-language signage produced by leading commercial artists’ (p. 15).

Enamel placards were put up at railway stations, markets and festivals that not only advertised tea and its health benefits but also gave detailed instructions on the correct British method of brewing it. Demonstration teams were also present at these places for the same purpose. In the 1930s and 1940s, vehicles decorated with large kettles travelled to the urban and semi-urban areas of Bengal to advertise tea and demonstrate its method of preparation. Tea was now touted as a medium for women’s awakening. It was advertised as a progressive and empowering tool for smart, modern homemakers, who understood the importance of good nutrition and domestic hygiene. The Indian Tea Market Expansion Board urged factory owners and office managers to offer afternoon tea breaks to workers that would result in a more alert and productive workforce. Keeping in tune with the spirit of the Independence movement, tea was now championed as India’s national beverage that unified the country’s diverse religious, linguistic and caste groups.

Also read: Study traces how the British ruined Western Ghats, one of India’s most unique ecosystems

This campaign created tremendous awareness among the public about tea. The marketing strategy of offering free samples of prepared tea and low-priced single-use packages was so successful that it was adopted by private tea companies like Brooke Bond, Lipton and A. Tosh & Sons. Brooke Bond (founded in England in 1869 by Arthur Brooke) and Lipton (a British firm founded by Sir Thomas Johnstone Lipton that ventured into tea business in 1888) were the two foreign companies, which dominated the tea trade in India in the twentieth century. Brooke Bond carts would travel around Calcutta and make free tea for those who were interested in trying out the beverage. Free samples of packaged tea were also distributed by these two companies in the villages. Indian firms like A. Tosh & Sons (founded in Calcutta in 1897 by Ashutosh Ghosh and his eldest son, Prabhash Chandra Ghosh) capitalized on the ‘Be Indian, Buy Indian!’ sentiment and marketed their tea as a swadeshi product.

Unsurprisingly, with so much advertisement, drinking tea caught on with the locals of the city. Bengalis began calling it ‘cha’. On witnessing this growth in tea consumption, many local entrepreneurs ventured into the business of selling tea leaves. Inspired by the British, local vendors, armed with stoves and kettles, began selling tea on the platforms of the historic railway station at Howrah and even on the roadsides, serving the beverage in small glass tumblers. However, the majority of the locals made tea by boiling the leaves with milk, sugar and spices like pounded ginger or crushed green cardamom pods. The quantity of milk used in the preparation was far more than the British could have ever imagined. It has been difficult to trace the source from which this method of tea-making originated—whether it was the roadside or the railway platform tea vendor or the overburdened homemaker. But it horrified the British because they had failed to teach the Indians how to make the beverage the ‘correct way’.

It was only the city elite who made tea the British way and the variety that was preferred for this method was the ‘Champagne of Teas’. Since Darjeeling tea is a light-coloured and thin-bodied variety that is best taken without milk, it made no sense to boil it with milk, sugar and spices. It is too fine and upscale in quality, flavour and aroma to be treated in that manner. In contrast, Assam tea is a robust and full-bodied variety that is too strong to be taken without milk. The prices of these teas are also another very important factor that determined the customer base. Compared to Assam tea, the Darjeeling variety is difficult to grow. The soil and climatic conditions, and the high altitude in which it is grown, give it a lot of flavour but make its growth slow. Darjeeling tea also has a shorter harvesting season and is produced in smaller quantities. All of these factors, along with the fact that it is better in quality, have made it the more expensive one. In contrast, Assam tea has always been more accessible price-wise and the preferred variety for most who make tea the Indian way. In 1903, Brooke Bond launched Red Label in India, which is still a popular brand of Assam tea.

This excerpt from Mohona Kanjilal’s ‘Taste of Time: A Food History of Calcutta’ has been published with permission from Speaking Tiger Books 2021.
Jul 13 (09:37) Mumbai-Kolhapur Special Train with revised train number and composition (
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IR Press Release

News Entry# 459002  Blog Entry# 5012883   
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Mumbai-Kolhapur Special Train with revised train number and composition

Railways have restored the services of special train no. 01411/01412 running between Chhatrapati Shivaji Maharaj Terminus, Mumbai and Shri Chhatrapati Shahu Maharaj Terminus, Kolhapur from 1.7.2021.
Now, it is decided to revise the train number and composition with effect from 01.11.2021:

Special Train no 01411 will run with revised Train no 07411 (ex Chhatrapati Shivaji Maharaj Terminus, Mumbai) and Special Train no 01412 will run with revised Train no 07412 (ex Shri Chhatrapati Shahu Maharaj Terminus, Kolhapur)

Revised Composition: o­ne First AC cum AC 2-Tier, o­ne AC 2-Tier, Three AC 3-Tier, 12 Sleeper Class and 4 Second Class Seating.

NOTE: There will be no change in timings, frequency, and stoppages of these trains

For detailed halts and timings please visit or download NTES App.
Only passengers having confirmed tickets will be permitted to board this special train adhering all norms, SOPs related to COVID19 during the boarding, travel and at destination.
Jun 29 (14:23) Mumbai Local: State Government To Soon Announce 'Universal Travel Pass' With QR Code For Travelling In Mumbai Local Train (
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ML/Mumbai Local

News Entry# 457681  Blog Entry# 4998746   
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Coronavirus (COVID-19) cases in the city of Mumbai have been reducing for the last few weeks and the citizens have been able to resume activities as per the unlock guidelines issued by the state government. However, despite the drop in cases, the Brihanmumbai Municipal Corporation (BMC) has not permitted the Mumbai local train services to resume  for the general public. As of now, only employees working in the essential services are allowed. 
The Municipal Corporation has received several requests regarding the same demanding the services to resume for everyone. On the other hand, the railways department has also identified several citizens who have been travelling in the Mumbai local trains using fake tickets and ID cards. To control the same, the state
government has taken an important decision as the number of such incidents have increased over time, eventually leading to more congestion and crowding in the local train.
Also Read: Local trains for all will not start immediately, says BMC chief
To tackle this situation, the government has decided to implement a pass system with QR code. Called as the Universal Travel Pass and the QR code pass, this will be issued only to employees of the essential and emergency services, who will have access to the railway station only with this identity card. Furthermore, passes with QR codes will be checked using a smartphone or QR reader machine and this is expected to help identify travellers with fake identities.
Besides this, the QR code system will add pressure on those traveling on fake IDs and this will eventually reduce the number of commuters. Emergency and essential service personnel can get a pass with QR code  at the railway station. 
Sharing more information, the Free Press Journal quoted a senior railway official and reported, “The difference between the QR code identity cards this time and the one introduced earlier is that now, there will be a photograph of the person in the ID card. Our staff will scan these QR coded cards. However, the difficulty is monitoring commuters during peak hours - it becomes difficult to scan everyone entering the station, as it would cause crowding.”
Also Read: Mumbai Local Trains will not resume for the public until COVID-19 pandemic ends: Vijay Wadettiwar
Travel using the passes has been categorised under multiple levels, basis which one can commute during the level of restriction imposed by the government. In case a pass mentions level 3, the passenger can travel during first, second or third level of restrictions. Moreover, firms will have to reach out to the Disaster Management Authority if they wish to apply for the ID cards with QR codes. Information regarding the employee, role, and organisation will have to be submitted for the officials to decide on issuing the pass.
A letter has been sent to the Director General of Central and Western Railways for the same and the decision is yet to be taken. However, once implemented, officials expect this method to be successful in reducing the number of fake IDs used for travelling. As of now, more than 3000 passengers with such IDs have been caught by the officials from Central Railway. The report published by the Free Press Journal mentioned that a sum of INR 15 lakh has been collected as fine from 750 people. Meanwhile, INR 1.09 crore have been collected from over 30,000 passengers who were travelling without the ticket in June 2021.
Jun 09 (21:04) Train ticket reservation sees 230% jump as states relax lockdown restrictions: Report (
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News Entry# 455600  Blog Entry# 4981716   
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Railway Board Chairman and CEO Suneet Sharma said that the increase in demand is expected to remain for the next two months. He also said that the national transporter is increasing the number of trains as the lockdowns are being eased across the country.
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