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Blog Entry# 2170766
Posted: Feb 19 2017 (17:11)
3 Responses
Last Response: Feb 22 2017 (17:46)
3 Responses
Last Response: Feb 22 2017 (17:46)
Feb 19 2017 (17:11) NDLS/New Delhi (16 PFs)
IndianTrainFanonTwitter~
IndianTrainFanonTwitter~ 10340 blog postsDo you think that the Indian Railways needs to go for marketing of its services through business branding techniques like logo graphics ?
NO vote
Yes. IR needs to rebrand itself as it faces stiff competition from road and aviation transport
55%
16
No. IR is a monopoly in train running in our India so marketing isn't the need of the hour
41%
12
Not sure since its a PSU that faces stiff competition from other modes of transport in spite of monopolizing train running
3%
1
None of the above as you would rather like to discuss IR's marketing or re-branding issue by blogging here
0%
0
1 Public Posts - Sun Feb 19, 2017
Re-branding or marketing can't save or rather bring back this dead elephant.
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Branding and re-branding of a service is required when it is new or has competition. Here is a monopoly and something existing for more than a century, so not at all needed. All know what Railways is, nothing new to tell the populace :)
Immaterial of new publicity gimmicks like free...
more...
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Branding and re-branding of a service is required when it is new or has competition. Here is a monopoly and something existing for more than a century, so not at all needed. All know what Railways is, nothing new to tell the populace :)
Immaterial of new publicity gimmicks like free...
more...
1 Public Posts - Wed Feb 22, 2017