Darjeeling Mail - উত্তরবঙ্গের ঐতিহ্য - Joydeep Roy

Private Corporates are benefited by advertisement of their train name

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And IRlys shall be benefitted by way of additional revenue earned. It is win-win situation, both for IRlys & Corporates.

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This is like the Johnny English Reborn movie where the British Intelligence is renamed Toshiba British Intelligence. On a different note, imagine 12628 Infosys Karnataka Express or 16590 VTU Rani Chennamma Express

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There must be some printing error in the above news which reports that IRly consider branding revenue of Rs 50 crores per train as not a respectable figure! There are atleast 1100 pairs of M/E trains on IR network and ad revenue of 50 crores per train means a total of 55,000 crore Rs which almost equal to total passenger revenue of I.Rlys in a year!

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