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Blog Entry# 1929617
Posted: Jul 14 2016 (18:19)
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Last Response: Jul 16 2016 (06:58)
4 Responses
Last Response: Jul 16 2016 (06:58)
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Jayashree^ 51408 news posts
NEW DELHI: Looking to improve its financial health from unconventional sources, the Indian Railways is exploring options to allow corporates or individuals to name passenger trains after...
Private Corporates are benefited by advertisement of their train name
And IRlys shall be benefitted by way of additional revenue earned. It is win-win situation, both for IRlys & Corporates.
This is like the Johnny English Reborn movie where the British Intelligence is renamed Toshiba British Intelligence. On a different note, imagine 12628 Infosys Karnataka Express or 16590 VTU Rani Chennamma Express
There must be some printing error in the above news which reports that IRly consider branding revenue of Rs 50 crores per train as not a respectable figure! There are atleast 1100 pairs of M/E trains on IR network and ad revenue of 50 crores per train means a total of 55,000 crore Rs which almost equal to total passenger revenue of I.Rlys in a year!