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Blog Entry# 205451
Posted: Jul 16 2011 (01:05)
8 Responses
Last Response: Jul 16 2011 (13:54)
8 Responses
Last Response: Jul 16 2011 (13:54)
IRCTC registers 3.78L ticket bookings in single day
New Delhi, Jul 15 (PTI)
The Indian Railway Catering and Tourism Corporation (IRCTC) saw close to four lakh e-tickets being booked on its website on July 11, the highest figure so far for a single day.
"On July 11, we registered 3.78 lakh ticket bookings on our website, " said an IRCTC official. The record comes...
more...
New Delhi, Jul 15 (PTI)
The Indian Railway Catering and Tourism Corporation (IRCTC) saw close to four lakh e-tickets being booked on its website on July 11, the highest figure so far for a single day.
"On July 11, we registered 3.78 lakh ticket bookings on our website, " said an IRCTC official. The record comes...
more...
3 Public Posts - Sat Jul 16, 2011
If you would have glanced through the news forum on a regular basis, you would have seen such news being popped up every now and then. This is no exception. But yes, this can be considered as a tactical strategy taken by IRCTC to compete with its upcoming rival.
In marketing terminology, this is known as 'Product Differentiation'.
4 Public Posts - Sat Jul 16, 2011